NaturaLawn franchise review
Entity: NaturaLawn of America Inc.
Parent: —
Ownership: private
Franchising since: 1989
88
System Size
franchised outlets, end 2024
$77K–$152K
Initial Investment
Item 7 range
+6 units
3-Year Net Growth
Mixed — recent contraction
Where NaturaLawn Stands vs. Peers
Royalty rate
9.0%
Flat rate on Gross Sales
2024 attrition
2.0%
moderate
Peer comparisons from
system health,
cost to enter
analysis.
System Health
| Year |
Opened |
Closed |
Net Change |
End Count |
| 2022 |
3 |
0 |
+3 |
84 |
| 2023 |
6 |
0 |
+6 |
90 |
| 2024 |
0 |
2 |
-2 |
88 |
Compare Other Brands
See how NaturaLawn compares to other lawn care franchise brands in the cohort.