Growth, attrition, and churn over 3 years (2022–2024).
from Item 20 (outlet counts) of each 2025 FDD.
Growth quality differs
Shield’s +140 required 267 openings against 128 losses.
Authority’s +22 came from 39 openings against 17 losses —
far fewer units entering and leaving the system.
Closure classification varies across brands
Mosquito Hunters codes
all closures as “Terminations” — zero
non-renewals, zero ceased operations across 3 years. Other brands distribute closures
across categories. The attrition table below combines all closure types for fair comparison.
Terminations + non-renewals + ceased operations as % of start-of-year outlets.
Excludes transfers (ownership changes — outlet stays open).
Mosquito Shield — Growth masking churn
65 terminations in 2023, 44 in 2024 — highest absolute numbers in the cohort.
Net growth looks positive only because openings (103, 73) outpace losses. The system
churned at 11–25% per year. In 2023, 1 in 4 outlets experienced some form of churn.
Mosquito Joe — 2024 termination spike
24 terminations in 2024, up from 5 in 2023 (nearly 5×). Alabama went from
9 outlets to 1. System contracted for the first time (−1 net). Unexplained in FDD.
Mosquito Hunters — Classification methodology
Zero terminations in 2024 (down from 17 in 2022) is a genuinely positive turnaround signal.
However,
all closures across all 3 years are coded as “Terminations” with
zero in any other category — statistically unusual and likely reflects the franchisor’s
classification choice rather than operational reality.